British Wireless for the Blind Fund
Building an accessible online future
The challenge
British Wireless for the Blind Fund (BWBF) supports people living with sight loss by providing free adapted audio equipment, ensuring access to information and entertainment.
Their existing website, however, posed significant accessibility challenges for visually impaired users. Navigation was difficult, key content wasn’t screen reader-friendly, and compliance with WCAG standards was inconsistent. This limited the charity’s ability to serve its core audience effectively and undermined their mission of digital inclusion.
Before
After
The opportunity
A fully accessible website would allow BWBF to better support visually impaired people, ensuring an inclusive online experience for beneficiaries and donors alike.
With accessibility at its heart, the site could set a new standard for inclusive charity websites, improving engagement, increasing donations, and demonstrating BWBF’s commitment to equality and digital inclusion.
The solution
Giant Digital worked in collaboration with Access by Audit, experts in accessibility compliance, to design and develop a new BWBF website. Built with inclusivity as a foundation, the solution included:
- Full WCAG 2.1 AA compliance to meet accessibility standards.
- User-tested navigation and content structure optimised for screen readers and keyboard navigation.
- Accessible design principles such as high-contrast visuals, clear typography, and simplified forms.
- Inclusive content strategy, ensuring copy and resources were easy to understand and accessible to all.
The site was rigorously tested with real users with sight loss to validate accessibility improvements before launch.
"This project has been about harnessing technical expertise to deliver on our values and vision for our users. We are delighted that our new website is compliant with key accessibility guidance and delivering an experience that puts the needs of people living with sight loss first. But launching our new website is the beginning, not the end of this journey. The success of this project will be measured every day, in the experience of those who come to us. By listening to people living with sight loss, we will ensure our website thrives as a place where everyone feels welcome, inspired and able to access our life-changing support."
Jenny Cameron, Head of Communications, Marketing and Income at British Wireless for the Blind Fund
The impact
The new BWBF website delivers a fully accessible digital experience, removing barriers for visually impaired users and enabling BWBF to extend its reach and support more beneficiaries.
Early feedback has been overwhelmingly positive, highlighting ease of navigation, clarity of content, and improved overall experience.
The project not only supported BWBF’s mission but also demonstrated how accessibility-first design can deliver meaningful social impact and sector-leading digital inclusion.
With special thanks
to the British Wireless for the Blind Fund team for their passion and collaboration in bringing this accessible website to life.
and to our Giant team...
Alex McGibbon
Cael O'Sullivan
Dominic Chaple
Eugenia Soroet
Gaby Frylinck
Gwilym Evans
Jake Quirke
Karl Swatman
Kelly Appleby
Matt Buck
Monika Klicz
Peter Smith-Keary
Toby Lees
Wayne Fagan
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