British Wireless for the Blind Fund

British Wireless for the Blind Fund (BWBF) supports people living with sight loss by providing free, adapted audio equipment, ensuring access to information and entertainment.

But their previous website made that mission harder than it needed to be. Key content wasn’t reliably screen-reader friendly, navigation was confusing, and accessibility compliance was inconsistent. The site also undersold BWBF’s story to supporters - limiting digital fundraising and making it tougher to inspire high-value partners, trusts and corporates.

In short: BWBF needed a website that blind and partially sighted people could trust and use with confidence, that delivered a seamless donor journey, and that brought the human impact of their work to life - all in one place.

A genuinely inclusive website could remove barriers for beneficiaries and their families, while also unlocking growth for the charity.

By putting accessibility at the core, strengthening the donation experience end-to-end, and telling a more human, values-led story, BWBF could increase engagement, convert more supporters, and build credibility with major donors and partners.

The project set out to:

• Deliver a trusted, effortless digital experience for people living with sight loss
• Create a seamless, accessible donor journey that supports income growth
• Tell a compelling, human story that attracts high-value partners and funders
• Build a flexible foundation the team can maintain and evolve with confidence

Giant Digital worked in collaboration with Access by Audit, experts in accessibility compliance, to design and develop a new BWBF website. Built with inclusivity as a foundation, the solution included:

• Full WCAG 2.1 AA compliance to meet accessibility standards.
• User-tested navigation and content structure optimised for screen readers and keyboard navigation.
• Accessible design principles such as high-contrast visuals, clear typography, and simplified forms.
• Inclusive content strategy, ensuring copy and resources were easy to understand and accessible to all.

To meet the highest accessibility standards, the site was built with multiple visual modes - light, dark and high-contrast - alongside adjustable font sizing and keyboard-friendly navigation. Every component was tested to ensure clarity, legibility and ease of use for people with a wide range of visual and cognitive needs.

The project also focused on telling BWBF’s human story - shifting emphasis from products to people. Photography, tone of voice and content structure were all designed to reflect lived experience, showing the impact of BWBF’s work through real stories rather than technical detail.

Alongside these accessibility-led improvements, the digital donation journey was reworked to be clearer, simpler and more inclusive for every user. The donation platform was audited and enhanced to ensure compliance with accessibility standards and to deliver a smoother experience for supporters.

The website was rigorously tested with real users with sight loss to validate accessibility improvements before launch.

This combination of technical precision and empathy-led design has created a more inclusive experience for both beneficiaries and supporters, removing barriers at every step.

The new BWBF website delivers a fully accessible digital experience, removing barriers for visually impaired users and enabling the charity to reach and support more people than ever before.

Early feedback has been overwhelmingly positive, highlighting the site’s clarity, simplicity and ease of navigation. It has also strengthened trust in BWBF’s digital presence - reflecting the same care and empathy that defines their frontline work.

But accessibility isn’t a one-off achievement. Our collaboration with BWBF continues through regular audits, user feedback and refinements to maintain and enhance compliance. Iterative improvements to navigation, contrast and mobile usability have already been introduced since launch, ensuring the site continues to evolve with user needs.

This ongoing partnership reflects Giant Digital’s commitment to accessibility as a continuous journey - one driven by real-world use, lived experience and a shared belief in inclusive digital design.