Help for Heroes Strive
Adaptive fitness application design and build
An entirely new solution designed to support Help for Heroes beneficiaries and simultaneously generate a new income stream for the charity.
The power of creative engineering
Help for Heroes came to Giant Digital with an idea for a solution that would provide its beneficiaries with tool that would aid faster rehabilitation, and also create an additional source of income. We were provided with the outline for the idea and told to bring our best creative minds to make it a reality. Strive was born.
Striving for the best
The idea behind Strive is that of a new fitness application, specifically designed to help veterans recover, through training and exercise plans designed specifically for them.
Already a client, we knew the best approach for getting the most out of the collective project team. Our experience with Help For Heroes meant we knew we could bring innovative thinking to the project and really push the client to build a powerful, feature-rich solution.
Changing the lives of members of the Armed Forces community since 2007
A survey conducted by the RCGP and OVA found 55% of veterans have experienced health issues potentially related to their service since leaving the armed forces, and more than 80% have said their condition has become worse since returning to civilian life. This is where Help for Heroes makes the difference, supporting veterans and their families by giving life-changing support, no matter when or where they served.
Founded in 2007, today, Help for Heroes has supported over 27,000 veterans, and continues to support many more, who each day, reach out to the charity for support.
An entirely new way to aid recovery
Help For Heroes wanted to explore new ways to reimagine a digital recover solution, through enhanced content and a high-quality desktop and mobile experience. The new solution was developed in HTMX and includes:
- High-quality video and animation assets providing users with the ability to easily understand exercises
- Use of AI to create content specifically tailored to individual use-cases – such as for veterans with prosthetic limbs
- Responsive pages that would easily adapt to a users’ device so they could access Strive on their mobile, tablet or desktop
- Scalable hosting that would easily transition to an S3 setup in the future
Working with Help for Heroes on Strive has been an exciting and collaborative journey. The brief challenged us to push our creative and technical boundaries to deliver a solution that not only meets but exceeds the needs of veterans. We're proud of what we've achieved together and look forward to seeing the positive impact Strive will have on veterans lives for years to come.
Setting up for success
Strive is currently in Beta, so we don’t yet have results to show, however initial testing with veterans has received an incredibly positive response. We’re extremely excited about what the future holds and look forward to sharing the results as they come in.
