Walking With The Wounded

More than just the charity trek people

Despite being around for over a decade, the perception of Walking With The Wounded wasn’t consistent, and this was impacting the charity’s income. Change was needed and a combination of a refreshed brand identity, coupled with a new website was the answer, with Giant Digital working on the latter.

Walking With The Wounded website screenshot

A transformation by any other name

It was clear from the outset that the existing Walking With The Wounded website wasn’t serving the charity in the way it should, and many challenges were put to the team at Giant Digital, from making the charity easier to discover and engage with, to making the site easier for the team at Walking With The Wounded to administer. Bring it on.

The Walking With The Wounded website shown on both desktop and mobile

By veterans, for veterans, since 2010

Founded in 2010 by military veterans Ed Parker and Simon Daglish, Walking With The Wounded was formed to empower veterans by reigniting their sense of purpose, enabling them to make a positive contribution to their communities and lead independent lives. Today, Walking With The Wounded has raised millions of pounds to give veterans support, empowerment and enable them to rebuild their lives.

Levelling up across the board

We set out to create the best website Walking With The Wounded had ever had, and worked closely with the charity to identify the key elements that would make the site standout, including:

  • Enhancing the brand identity, introducing new, complimentary elements that would bring key messages and images of the veterans to life.
  • Redefined the use of imagery on the site, which has set the standard for the imagery Walking With The Wounded has used since.
  • Improved the way events are shown on the site, added behavioural nudges such as upcoming, featured and limited availability flags.
The Walking With The Wounded website shown on both desktop and mobile

We like the impact to do the talking

36% increase in form submission conversion events

22% increased desktop engagement time per session

51% increase in key mobile event conversions

18% increase in total donors

41% increased donation value