Breast Cancer UK

Breast Cancer UK works to reduce the risk of breast cancer before it develops, combining science-led research, practical guidance, and public advocacy to help people make informed choices about their health. Prevention sits at the centre of everything the charity does - not just treatment or support after diagnosis, but stopping risk factors from taking hold in the first place.

The charity's old website wasn't keeping pace with that mission. Prevention information - the core of what Breast Cancer UK exists to deliver - was difficult to find, and key journeys like the risk-reduction guidance and the prevention quiz weren't intuitive enough to guide people through them. The visual identity had also fallen behind the charity's evolving brand, leaving the site feeling inconsistent with who Breast Cancer UK had become.

None of this was just a design problem. A site that buries prevention guidance and makes it hard to take the next step works against the charity's wider goals - building awareness of preventable risk, growing supporter engagement, and strengthening campaigning reach. Breast Cancer UK needed a website that could carry that message with the same clarity and confidence as their work does.

The site's information architecture was rebuilt around what actually mattered to a visitor: prevention guidance, campaigning activity, and a clear route to the risk-reduction quiz, rather than content organised around how the charity was structured internally. Core journeys - the quiz, the donation flow, ways to get involved - were refined to remove friction at exactly the points where people were dropping off.

Reviewing the site surfaced colour contrast issues that made parts of it harder to use for some visitors. Rather than treat that as a problem to quietly patch, we built a high-contrast version of the site as a core option, giving people who need it a clearer way to read and navigate, without altering the brand Breast Cancer UK had already established.

Behind the donation journey, we introduced Giant Giving, our own donation platform, replacing a slower process with something faster and more flexible for future campaigns. The new platform also connects directly to Breast Cancer UK's CRM, so supporter data now flows automatically rather than needing manual reconciliation between systems.

The CMS behind all of this was built to give the Breast Cancer UK team room to move - creating and updating content as research findings, campaigns, and public engagement evolve, without waiting on developer time to do it.

For a charity whose work depends on people acting on what they learn, that's the outcome that matters most: guidance that's actually found and followed, not buried behind a confusing site. Visitors reach the quiz, the risk-reduction advice, and the ways to get involved without giving up along the way - the site now works with the charity's mission rather than against it.

The high-contrast option means Breast Cancer UK's prevention message reaches people who couldn't access it as easily before - a genuine widening of who the charity can reach.

A connected donation journey and cleaner supporter data mean the charity can respond to new research and fast-moving campaign moments without the site itself becoming the bottleneck. As the platform beds in, that's the foundation Breast Cancer UK now has to grow reach and deepen impact from.