Helping SSAFA strengthen support for the Forces community

Every call for help has a story behind it - one that can’t wait. For the Forces community, those stories are complex: a young veteran adjusting to civilian life, a family coping with deployment, or someone facing the hidden wounds of trauma, isolation or loss.

SSAFA's teams see this reality every day. Demand for support is rising - from mental health referrals and financial harship to urgent housing needs. The cost-of-living crisis has hit serving families and veterans hard, and younger service leavers now need more specialised help than ever before.

At the same time, your organisation faces its own operational pressures:

• Growing demand and limited resource: More people are seeking help, yet funding, volunteer time and capacity remain stretched.
• Complex and emotional user journeys: Visitors often arrive in moments of stress or confusion. Your digital experience must connect them with the right service - quickly and compassionately.
• Supporting diverse audiences: From personnel stationed overseas to families at home and older veterans offline, your reach must span continents, generations and comfort levels with technology.
• Volunteer coordination: With thousands of volunteers across the UK and beyond, efficient digital systems are essential to manage referrals, track impact and maintain consistency of care.
• Security and trust: You handle sensitive stories and personal information, requiring digital infrastructure that protects privacy while reassuring users they are safe to reach out.
• Sustainable growth: Funding uncertainty demands smarter digital fundraising and stronger storytelling to sustain support long-term.

SSAFA’s work is built on connection - bringing together people, services and partners to make sure no one in the Forces community faces life’s challenges alone. But when demand is rising, teams are stretched and needs are increasingly complex, your digital presence should do more than keep pace - it should make your mission easier to deliver.

We help charities like SSAFA create digital platforms that strengthen those connections and make support simpler to access, manage and sustain.

Whether refining user experience, connecting systems or developing future-ready technology, our goal is simple: to make digital work harder for your teams, so you can focus on supporting the people who’ve served.

We’ve worked closely with leading Armed Forces charities to create digital experiences that deliver support with clarity, empathy and impact - ensuring those who serve, and those who’ve served, can access help when they need it most.

Our long-term partnership with Help for Heroes demonstrates the value of collaboration and innovation over time. In addition to their website redevelopment linked below, we've continued to evolve their digital service offer through projects such as the My Recovery Portal and Strive - secure, accessible platforms that empower veterans to manage their recovery and wellbeing journeys, while deepening long-term engagement.

Our accreditations reflect our commitment to doing digital responsibly - with accessibility, security and sustainability at the heart of everything we build. Each one represents a promise to the charities we partner with: to deliver digital solutions that are safe, inclusive and built for long-term impact.