Help for Heroes
A website that supports, engages, and empowers veterans
The challenge
Bring vital support online.
When the global pandemic forced Help for Heroes to close its rehabilitation centres and halt in-person events, the organisation faced a critical challenge: how to continue supporting veterans in a digital-first world.
With funding redirected to online services, the goal was clear - build a website that would become the go-to digital destination for veterans, offering seamless access to support, community, and resources.
This was more than just a website rebuild, it was a complete digital transformation.
Before
After
The opportunity
A dream client, a bold mission.
When the brief landed, our team at Giant couldn’t have been more excited. Help for Heroes had long been a dream client, and we were ready to pull out all the stops to create a platform that truly served those who served.
Since its founding in 2007, Help for Heroes has supported over 27,000 veterans, providing life-changing services to those adjusting to civilian life. With 55% of veterans experiencing health issues linked to their service and 80% reporting worsening conditions after leaving the military, the new digital platform needed to do more than just look good - it had to deliver real impact.
The solution
A digital solution built for purpose.
We knew this project required a strategic, user-first approach. Our blended team of experts came together to ensure every aspect of the new website met the highest standards - from usability and accessibility to seamless integrations and stunning design.
Product & UX team
Designed an intuitive, full accessible experience, removing confusing internal language and creating a streamlined user journey that put veterans first.
Creative team
Translated Help for Heroes’ new brand identity into a modern, engaging digital experience, ensuring consistency across all devices.
Engineering team
Integrated complex third-party platforms like Donorfy, DotDigital, and Eclipse, creating a connected digital ecosystem that improved both user experience and backend efficiency.
Project team
Developed a bespoke workflow that brought both Giant and Help for Heroes together as one team, ensuring collaboration, efficiency, and a shared vision throughout the process.
"The way that this project has evolved and has been delivered shows we made the right decision to work with Giant Digital. Given its size and the many moving parts, combined with the number of people from different part of Help For Heroes, the project went beyond smooth in terms of process. We're beyond excited to see what else we can do digitally over the next few years."
Jamie Walker, Head of Digital Experience at Help for Heroes
The impact
Letting the results speak for themselves.
The new Help for Heroes website isn’t just a fresh coat of paint, it’s a powerful, user-focused digital platform that makes it easier than ever for veterans to access the support they need.
increase in regular donations
increase in one-off donations
accessibility rating for key recovery pages
increase in 'Get Support' form signups
A digital future that grow with Help for Heroes
This project was about creating a lasting, scalable solution that allows Help for Heroes to continue expanding its reach and impact in the years to come.
The result? A website that doesn’t just represent Help for Heroes, it actively supports its mission. And for us, that’s what great digital transformation is all about.
With special thanks
to the brilliant team at Help for Heroes for your passion and collaboration. We've loved working alongside you.
and to our Giant team...
Alex McGibbon
Ben Armstead
Charlie Frankcom
Dominic Chaple
Jake Quirke
Joel Stoddard-Turvey
Karl Swatman
Kelly Appleby
Peter Smith-Keary
Ricardo Mendonca
Scott Pashley
Tom Bannister
Will Hoey
Discover more of our work
Ready to transform your digital presence?
Whether you need a seamless user experience, powerful integrations or a platform that truly drives impact, we’re here to help. Let’s build something that works as hard as you do.
Get in touch today