Breast Cancer UK

Breast Cancer UK is a prevention-focused charity working to reduce the risk of breast cancer through clear, science-led guidance and practical, everyday advice. Their mission is rooted in empowerment - giving people the knowledge and confidence to make informed choices about their health.

They came to us with a website that no longer reflected who they are or the scale of the work they do. Their mission is clear and ambitious - to prevent breast cancer through science-backed research, practical guidance and public advocacy - but the old site wasn’t helping them deliver it.

Content was hard to navigate, prevention information was buried, and key user journeys like “Reduce your risk” and “Take the quiz” weren’t intuitive. The visual identity also lagged behind their evolving brand, making the experience feel inconsistent and, at times, unengaging.

On top of that, the site wasn’t supporting the charity’s wider goals: increasing awareness of preventable risk factors, growing supporter engagement, and strengthening campaigning activity. They needed a site that could carry their message with clarity, confidence and impact - on every device, for every user.

This project offered Breast Cancer UK the chance to rethink how their prevention and campaigning work comes to life online. With so much of their impact delivered through digital channels, there was real potential to create a website that felt clearer, more intuitive and far more motivating for the people who rely on their guidance.

A full rebuild meant we could reshape the structure of the site around what truly matters - helping users quickly understand how to reduce their risk, get involved in campaigns and support the charity in meaningful ways. It created space to evolve the website design itself, bringing more clarity, energy and purpose to the digital experience while keeping the charity’s established visual identity firmly intact.

The project also opened the door to strengthening key areas behind the scenes: creating a smoother donation journey, integrating systems to build a more connected flow of supporter data, and laying the foundations for a digital ecosystem that can grow with the charity’s ambitions.

Together, these opportunities made it possible to deliver a website that does far more than look good - it actively supports Breast Cancer UK’s mission to empower, inform and inspire action.

Working closely with the Breast Cancer UK team, we set out to create a website experience that feels clearer, more accessible and intentionally designed to help users find what they need and take meaningful action with confidence.

The result is a modern, intuitive website that supports the full breadth of Breast Cancer UK’s mission - prevention, advocacy and public empowerment - all in one accessible place.

The new website gives Breast Cancer UK a powerful digital presence - one that presents their prevention and campaigning work with clarity, confidence and purpose. Users can now reach the information that matters faster, understand it more easily, and take meaningful action without unnecessary friction.

Accessibility has taken a genuine step forward. The high-contrast option opens the door to a wider audience and strengthens the charity’s commitment to inclusive communication, all while keeping their trusted brand intact.

The charity is also better positioned to engage supporters, with modernised donation journeys and more dependable data underpinning every interaction. And with a platform that’s easier to manage day-to-day, the team can respond quickly to new research, emerging issues and rapid campaign moments.

Although the site is newly launched, it already provides a more flexible and mission-aligned foundation - one that gives Breast Cancer UK the digital strength they need to grow their reach, deepen their impact and move their prevention message further than ever before.