SEO for Charities and Ethical Organisations
Getting found online shouldn’t feel like a mystery. With over a decade of search engine optimisation (SEO) experience working with charities and nonprofits, we're an agency that knows exactly how to get you seen by the right people at the right time.
Get found online - the smart way
Once upon a time, getting your website to rank on Google was relatively easy. Now? Not so much. Search engines have raised the bar, and if your website doesn’t meet their high standards, you’ll struggle to land that coveted page-one spot. That’s where we come in.
Great charity SEO isn’t about stuffing in keywords and hoping for the best, it’s about making sure search engines love your site as much as your supporters do. We tackle all three key areas to get your charity climbing the rankings:
Technical SEO: The foundation
Think of this as the engine under the hood – a slow, clunky website won’t just annoy your visitors, it’ll tank your rankings. We dig deep, identify hidden problems, and guide you on how to fix them - so your SEO efforts aren’t wasted.
On-Page SEO: Content that gets you noticed
When it comes to SEO, content is king. Google wants to deliver the best results to searchers, and that means your content needs to outshine the competition. We fine-tune everything – from site structure and internal links to keyword strategy and killer content - so your website works harder, ranks higher, and engages better.
Off-page SEO: Building your reputation
Search engines love a good reputation, and backlinks (links from other trusted sites) are SEO gold. We help you build authority, boost visibility, and grow your online presence so your charity gets seen, supported, and shared.
Want to ditch digital invisibility and get your charity in front of the right people? We’ve got the strategy, the know-how, and a knack for making SEO actually work.
"We continue to be deeply impressed and invigorated by the SEO journey Giant are taking us on. The extensive and thorough audit mapped out a coherent, achievable and exciting pathway for not only increasing our SEO performance but fundamentally improving the quality of our content."
Gemma Orpwood, Senior Digital Manager at Mental Health UK
SEO audits that give you the edge
SEO isn’t what it used to be. With Google’s ever-changing algorithms and increasingly complex websites, staying visible online is harder than ever. That’s where our SEO audits come in, giving you clarity, direction, and a plan to improve your rankings (without the guesswork).
When should you get an SEO audit?
SEO audits aren’t just for when things go wrong, they’re a smart move at key points in your website’s lifecycle:
- Mid-life check-up (2–3 years in) – a bit like an MOT for your website - keep your site in top shape with a vital SEO health check and fresh strategic direction.
- Pre-redesign insight (5–7 years in) – identify what’s working and what’s not, so you don’t repeat old mistakes.
- Post-launch fine-tuning – recently built a site with another agency but SEO isn’t hitting the mark? We’ll diagnose the gaps and help get things back on track.
What's in the audit?
We take a deep dive into your site, looking at:
- Technical SEO – site speed, indexing, and hidden issues that could be holding you back.
- On-Page SEO – content, structure, and UX tweaks to maximise performance in Google.
- Off-Page SEO – your external reputation, backlinks, and authority to boost your credibility.
You’ll get a clear, no-nonsense report on what’s working, what’s not, and how to fix it - whether that’s in-house, with another agency, or with us.
An SEO audit isn’t just about rankings, it’s about better user experience, stronger engagement, and ensuring your charity gets the visibility it deserves.
"It's been a pleasure to work with Giant. We’ve made really positive progress in all aspects of our SEO, including technical, on-page, off-page, and beyond. The growth of our organic traffic can be attributed to this relationship, and it’s exciting to see what the future holds."
Aaron Lax, Website Manager at League Against Cruel Sports
Need a digital edge? We've got you.
We offer a range of additional SEO agency services to help charities rank higher, reach further, and grow smarter.
Here’s what we bring to the table:
- Website migration support – keep your rankings intact when switching sites.
- Keyword research – find the words that get you seen.
- SEO strategy & implementation – from quick wins to long-term growth.
- Competitor analysis –see what others are doing, then do it better.
- Content briefs – SEO-friendly briefs and concepts that truly engage.
- Performance reporting – clear insights on what’s working (and what’s not).
Built for charities, designed for impact
We’re proud to work with charities worldwide, creating engaging, results-driven platforms that make a difference. And with our deep sector expertise, we don’t just hand over a website, we become your digital partner in change.
Got bigger plans? Let's talk possibilities.
Whether you're looking for a full SEO strategy, have a complex challenge to tackle, or just want to explore what’s possible, we’re all ears. We love collaborating on ambitious ideas and finding smart, strategic ways to bring them to life.
Let's chat