SEO for charities and ethical organisations

With over a decade of experience working with charities and non-profit organisations, we’re ideally placed to support you with all aspects of search engine optimisation (SEO).

Featuring prominently in organic search results – in other words, the results which aren’t paid advertisements – can be incredibly beneficial to charities. This ‘organic traffic’ can help to raise overall awareness and deliver a host of specific benefits, including attracting new beneficiaries and supporters, as well as growing income. Search engines have never been more popular – on Google alone there are over 3.5 billion searches globally every day. However, how these search engines go about ‘ranking’ websites is becoming increasingly complex and the organic results themselves are becoming more competitive by the year.

Organic traffic can deliver a host of benefits to your charity

Little more than a decade ago a website could often appear in search results relatively easily but, as time has gone by, search engines’ expectations have risen considerably. Nowadays Google, for example, sets very high standards in terms of what a website should deliver and failure to meet these standards often means that your site will fall short of that highly coveted page one position.

Helping you with all aspects of SEO

Successful SEO involves careful attention to the three main aspects involved – namely ‘technical’, ‘on-page’ and ‘off-page’. As an agency who specialises in digital services for the third sector, we provide thorough support in all of these areas.

Technical SEO

If you want your SEO efforts to be successful, it’s essential that your website is on a sound technical footing. Code errors, indexing issues and slow page load speeds are just some of the many problems which are often unseen but can undermine all of the work you’ve put in to ranking higher in Google.

We can thoroughly review your charity’s site to identify any issues and then help guide you on the most efficient and effective ways to remedy these technical limitations.

On-Page SEO

‘Content is king’ when it comes to SEO. Google and other search engines are focused on providing the very best content to searchers and therefore, to stand the best chance of ranking, your content must be equal or superior to other sites.

‘Content is king’ when it comes to SEO. Google and other search engines are focused on providing the very best content to searchers and therefore, to stand the best chance of ranking, your content must be equal or superior to other sites.

But how is this achieved? In reality, there are a multitude of aspects to consider, from site structure and internal linking, to keyword research and the overall content strategy of your charity – all of which we’re highly experienced in supporting clients with.

Off-Page SEO

Your charity’s presence on other websites and social media platforms remains a highly influential factor in search engine optimisation. ‘Backlinks’ (i.e. links from other websites to your own) are particularly important, but have you got enough of them, and are they of sufficient quality?

We can advise you on all aspects of off-page SEO, to maximise the organic traffic you receive to your website.

SEO Audits for Charities

Nowadays SEO is a more involved topic than it’s ever been, as both websites and Google’s algorithms become ever-more complex. Analysing every aspect of your website and then understanding the results is not an easy task but, rest assured, help is at hand via one of our tailored SEO audits.

Audits are incredibly beneficial at various stages of a website’s lifecycle:

  1. During the mid-life phase of a site – typically after two to three years – an SEO audit can provide a vital health check, as well as offering fresh strategic direction for the site.
  2. Towards the end of a website’s lifespan – which is often five to seven years – a website audit can help to identify which aspects are and aren’t working well for the charity, so that these elements can be addressed in the next site.
  3. Finally, audits can also be undertaken when the site is still relatively new. Here at Giant, we are sometimes asked to undertake an audit when the charity has completed a website project with another developer or agency in the recent past, but now wishes to improve the site’s SEO performance.
  4. Our website audits are a holistic, in-depth study of your site – thoroughly analysing your technical, on-page and off-page performance. Upon completion of the analysis work, we’ll document all of our findings - giving you a clear understanding of any issues your site has and the relative importance of these, in terms of how much effect they’re likely to be having on SEO.

    We’ll also provide you with recommendations, which you can then implement with your in-house or third-party developers, or indeed with ourselves.

    SEO audits can be incredibly beneficial for charities – ultimately improving the user experience for the organisation’s various stakeholders, as well as making the site as optimised as it can be for Google and other search engines.


In addition to our solutions, for when you’re unsure what your need, or if you need something that isn’t detailed above, we provide a range of services to help you more broadly.

  • Website migration SEO services
  • Keyword research and analysis
  • SEO audit and recommendations
  • SEO strategy and implementation
  • Technical SEO audits and fixes
  • Competitor analysis and benchmarking
  • Content strategy and optimisation
  • Link building and outreach
  • Mobile SEO audit and fixes
  • SEO performance tracking and reporting

Let’s stand tall, together

Giant Digital is trusted by charities, nonprofits and ethical organisations. Our purpose is to help plan, design, and build digital experiences that help you achieve your goals.

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