Charity GEO that turns searches into support
With 15 years' experience helping charities grow their online visibility, we now bring that expertise to generative engine optimisation (GEO) - helping nonprofits and third sector organisations get found and cited by AI.
What we deliver
AI is changing how people search. From strategy through to hands-on implementation, we help charities and nonprofits get found and cited by large language models (LLMs) like ChatGPT, Perplexity, Gemini, Claude and Copilot, through generative engine optimisation (GEO).
Technical foundations
AI tools need to read and understand your site before they can recommend it. We run a full GEO audit to identify what's holding you back - from crawlability to structured data - across ChatGPT, Perplexity, Gemini, Claude and Copilot.
Content and authority
AI tools need to understand your content and reputation. We start with the question and topic research that shows us what people are actually asking AI tools, build content that answers those questions clearly enough to be cited, and build the mentions and citations that build lasting authority.
Measurement and reporting
We track how you're really performing in AI search - citations, mentions, and visibility in AI Overviews - so you always know what's working. And where traditional rankings matter too, we'll flag your SEO performance alongside it, with our SEO service picking up from there.
Results we've delivered
With over 15 years' experience as an SEO agency and deep expertise in the new discipline of GEO, we've helped charities increase their reach and visibility - turning growth into support, and support into impact. Results we've delivered for charities and nonprofits include:
YOY increase in Google AI Overview features
increase in AI search results
GEO audits
A clear, evidence-based picture of where you stand today across AI search, and a practical, prioritised plan for what to focus on first.
The right time for an audit:
- You want a clear starting point for AI visibility before investing further
- You’re not sure how well AI tools understand or trust your site
- You’re planning a redesign and want to protect what’s already working
- A recent build hasn’t delivered the visibility it should
What you get:
A full technical review - crawlability, structured data, and how easily AI tools can read your site. A look at your content, checking it's genuinely built to be understood and cited by ChatGPT, Perplexity, Gemini, Claude and Copilot. And an honest view of your authority - mentions, citations, and reputation - the signals AI tools rely on. Whether you’re switching platforms, redesigning, or just want a health check, we’ll make sure you’re AI visibility is protected throughout - you'll leave with clear findings and a prioritised plan you can act on immediately.
Discover our work
See how we've helped some of our 150+ clients achieve better search visibility.
Giant has provided an array of technical, on-page and off-page GEO guidance, which has been invaluable to us. We’ve enjoyed a significant uplift in our presence on Google AI Overviews and LLMs such as ChatGPT and Gemini, and this is thanks to Giant’s sterling work.
Gemma Orpwood, Senior Digital Manager at Mental Health UK
The standards behind our work
As a charity GEO agency, we hold ourselves to independently verified standards - in the rigour of our approach to AI visibility, and in how we operate as a business. That accountability extends to reducing the impact we have on the planet.
Tom [SEO and GEO Consultant at Giant] is a genius! He relays information to you in a way that anyone, with any level of knowledge, can understand. He will also let you know the level of importance in which to address any issues highlighted in his audit, which is hugely important for a charity like ours.
Alex Spurgeon, Fundraising Manager at National Animal Welfare Trust
Let's talk about your AI search visibility
Tell us about who you're trying to reach, and we'll show you exactly how we can help.
Frequently asked questions
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(Search engine optimisation) SEO helps you rank in traditional search engines like Google. Generative engine optimisation (GEO) does the equivalent job for AI tools like ChatGPT and Gemini, helping you get cited and recommended rather than just ranked.
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Not quite, though the two are closely related. Answer engine optimization (AEO) is about getting your content picked up as a direct answer - in Google's featured snippets, for example. Generative engine optimization (GEO) is about being referenced and cited within the fuller answers AI tools like ChatGPT and Gemini generate. In practice, the two rely on similar foundations, so most GEO work naturally supports AEO too.
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It varies depending on your starting point and how quickly AI tools are indexing your sector, but meaningful movement typically takes a few months rather than weeks. We'll always give you a realistic view of timescales once we understand where you're starting from.
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Both. Our GEO audit gives you a clear, standalone picture of where you stand today, while our ongoing GEO services build and defend your visibility over time. Many clients start with an audit and move into ongoing support once they've seen the findings.
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We work across all the major AI search tools, including ChatGPT, Gemini, Perplexity, Claude, and Copilot, alongside traditional search engines like Google.
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We specialise in GEO for charities, nonprofits, and third sector organisations, and it's reflected in our client base and B Corp certification. While charities make up the majority of the work we do, we also partner with other purpose driven organisations who share our values.