Articles
Innovations, updates and thinking, from across everything digital.
The right questions to ask before 2027 planning begins
Good digital planning starts with the right questions. Most organisations know what they want to achieve digitally in 2027. Fewer have a clear enough picture of their current estate to know where to start.
Before you adopt another AI tool, make sure you know what you're building
Many organisations have embraced AI faster than almost anyone predicted. The next challenge is knowing what to do with it.
How accessibility shapes marketing's next chapter
Accessibility is about welcoming people in, and it lets more people find you. In this article, Jake - Software Engineer and Accessibility Practice Lead - delves into how good accessibility is going to shape and support marketing's next chapter.
What’s actually driving your digital performance?
Many organisations know their digital presence needs attention. Fewer have a clear picture of why it isn’t working - and in a sector where the cost of getting that wrong is rising, the difference matters more than it used to.
Why some organisations are pulling ahead - and others aren’t
How an organisation has invested in its digital infrastructure is increasingly what separates the ones pulling ahead from the ones falling behind.
Giant Digital wins at the National Digital Awards 2026
AI-Ready SEO: Why Preparing Your Website for the Future Starts Now
Search is changing, and it’s being shaped by AI. In this article, we break down what it means to be AI-ready for SEO, GEO and AEO, and how we’re building websites that meet the future of search, today.
Three Giant Digital team members named in the BIMA 100 2026
In conversation: Wayne and Gaby on being neurodivergent at work
Wayne and Gaby share their experiences of being neurodivergent in the workplace, what's helped, and what they think organisations could do differently.
The Real Cost of an Outdated Charity Website
Charity websites accumulate technical debt over time, and it quietly costs more than most organisations realise. Here’s what to look for, how to audit your own website, and how to make the case for fixing it.
Getting Started with AI: A Practical Guide
Most organisations are already experimenting with AI, but moving from exploration to implementation is where many get stuck. Here's how to take the next step with confidence.
Beyond the Business Case: How to get Board Buy-in for Digital Investment
Many organisations admit they're poor at investing in digital effectively. But the barrier isn't always budget, it's how investment cases are presented. We share what we've learned about the approaches that work.