Vimal Patel10/04/19

2 min read

Welcome to the age of rage donations

The age of “rage donations” is in full swing. As communities become increasingly divided over politics, terrorism and current events, people are turning to non-profits to vent their frustration. For example, following the US election, the American Civil Liberties Union received more than $940,000 in online donations from 14,000 people in a bid to revolt against Trump. By the following week, the figure rose to $7.2million from 120,000 donors. 

Managed sensibly, rage donations can be an extremely powerful tool but there is a fine line between embracing this new persona and wading into a world of political controversy. The art of storytelling is not new to charities; rage donations are fuelled by an emotive reaction to a story but this story is out of a charity’s control. 

To read the full article visit Charity Digital News. 

About the author

Vimal Patel

Founder at Giant Digital

LinkedIn

Vimal is Commercial Director and founding partner at Giant Digital. With digital expertise gained from over 20 years in the sector, combined with his experience as a charity Trustee, Vimal has a detailed understanding of the challenges faced by charities and is passionate about finding effective digital solutions that bring about lasting positive change.

Discuss your next project with us