2 min read
The age of “rage donations” is in full swing. As communities become increasingly divided over politics, terrorism and current events, people are turning to non-profits to vent their frustration. For example, following the US election, the American Civil Liberties Union received more than $940,000 in online donations from 14,000 people in a bid to revolt against Trump. By the following week, the figure rose to $7.2million from 120,000 donors.
Managed sensibly, rage donations can be an extremely powerful tool but there is a fine line between embracing this new persona and wading into a world of political controversy. The art of storytelling is not new to charities; rage donations are fuelled by an emotive reaction to a story but this story is out of a charity’s control.
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