Claire Cullen22/06/21

1 min read

Axial SpA awareness campaign website goes live!

The National Axial Spondyloarthritis Society (NASS) have launched a new campaign today, to raise awareness of the Axial SpA condition for both health professionals and the general public alike.

Central to the campaign is the development of a new website by Giant, in partnership with Quickfire Digital. The website houses a variety of resources including videos, news, information and importantly a symptom checker, to help people understand the condition, and seek help if they feel they may be an Axial Spa sufferer.

the new Axial SpA campaign website, created by Giant Digital

Axial SpA is an inflammatory disease of the spine and joints. It works silently, leaving people in increasing pain and exhaustion. It’s surprisingly common. More people live with the condition than MS and Parkinson’s combined. And with symptoms starting in mid-teens to early 20s, it’s a condition that affects young people too.

The campaign itself has been funded by UCB, NHS Royal United Hospitals Bath, and NHS Norfolk & Norwich University Hospitals.

Kelly Appleby, Account Director at Giant Digital commented:

“It has been an absolute pleasure working with NASS to create this campaign website, and we’re so pleased it will help the team raise greater awareness of this debilitating condition. I know I speak for everyone at Giant Digital in wishing them every success”.

More information on the campaign can be found at

About the author

Claire Cullen

Marketing Director at Giant Digital


Claire is Marketing Director at Giant Digital. With a background in charity and non-profit marketing, she has over 20 years’ experience in strategic and digital marketing, leading campaigns, communications, web development and branding projects. Claire now leads the marketing function at Giant, applying her expertise in the development of events, content and communications to support those working in the third sector.

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