Vimal Patel02/10/19

2 min read

The future is AI

According to the technology analyst Gartner, Artificial Intelligence (AI) will be the most disruptive technology during the next decade due to its extreme computational power, endless amounts of data, and unprecedented advances in deep neural networks. 

AI has the potential to revolutionise a number of industries including the not-for-profit sector. Aside from improving the productivity of a charity’s digital presence by removing the need for human interaction, it can significantly improve charitable giving. In fact, AI could even have an impact on the public’s well being. For example, imagine a world where a concerned parent could visit a charity’s website, answer a series of questions, powered by AI, to assess the severity of their child’s symptoms and be offered advice on how to act accordingly.

This interaction could occur in near-real time which, in turn, could dramatically improve the rate of diagnosis of serious illnesses - and it doesn’t stop there. AI is smart, really smart. Once embedded, AI continues learning through interaction. As users interact, it can analyse patterns in the data and predict what information users need before they have even asked for it. 

How is this possible? 

So, chatbot is the word on everyone's lips. A chabot is fuelled by Microsoft’s Cognitive Services enables you to engage with each and every individual that visits your website. Whether you want to serve visitors the information they need in real time, improve advocacy or increase donations, the human (ish) experience that a chatbot provides achieves all of the above. 

Huh? … let’s take it back a step 

Microsoft Cognitive Services let you build apps with powerful algorithms to see, hear, speak, understand and interpret our needs using natural methods of communication, with just a few lines of code. You can easily add intelligent features, such as emotion and sentiment detection, vision and speech recognition, language understanding, knowledge and search, into your web application, across devices and platforms, such as iOS, Android and Windows. 

By adopting Cognitive Services you can create an interactive user interface that adapts to users and their circumstances. 

We are working with a number of charities and businesses to integrate Microsoft Cognitive Services into their digital platforms. The opportunities are endless and if Gartner is right, the megatrend is in full swing. Contact us to find out how AI can transform your digital presence. 

About the author

Vimal Patel

Founder at Giant Digital


Vimal is Commercial Director and founding partner at Giant Digital. With digital expertise gained from over 20 years in the sector, combined with his experience as a charity Trustee, Vimal has a detailed understanding of the challenges faced by charities and is passionate about finding effective digital solutions that bring about lasting positive change.

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