A user-centric platform for the UK’s only horticultural benevolent society
Written by Vimal Patel
26 June 2023
Perennial exists to help horticultural workers and their families when times get tough.
We’re midway through a large redevelopment project brought to us by Samir Afhim, Founder of Productile, as part of Perennial’s marketing and fundraising strategy.
Perennial were unsatisfied with their current website platform. As their charity grew, they found that it was no longer fit for purpose for a charity of their size, or the beneficiaries they serve. They needed to scale and future-proof their systems.
The first phase of the project, which is now drawing to a close, has been deep discovery and data gathering. We love getting stuck into the data!
Since the end of last year, we’ve been working closely with the Perennial team to better understand their requirements, as well as those of their audience, in order to design a new, more user-centric platform that integrates seamlessly with their CRM systems to improve data capture, enhance user experience, and modernise internal processes.
“We’re an outdoorsy bunch, so working with Perennial, a charity that supports those who look after our natural environment, was very exciting. We’ve absolutely loved working with this wonderful charity and bringing their project to life.
Perennial’s project is an exciting one and we are certain the final website will make an incredible difference to the charity as well as its beneficiaries and supporters.
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Vimal Patel, Founder at Giant Digital
Vimal is Commercial Director and founding partner at Giant Digital. With digital expertise gained from over 20 years in the sector, combined with his experience as a charity Trustee, Vimal has a detailed understanding of the challenges faced by charities and is passionate about finding effective digital solutions that bring about lasting positive change.