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We have been appointed as British Home’s digital partner to redesign and develop the charity’s digital presence. The digital project is part of a wider rebranding exercise being carried out by British Home in 2019.
The partnership will include the design and development of a fully responsive, accessible website that provides clear user journeys and simplifies its key processes. We will work with British Home to establish an ongoing digital strategy that takes emerging technologies and trends into consideration.
Based in Streatham, British Home supports people living with neuro-disability to rebuild their lives. Through tailored programmes of rehabilitation, therapy and support the charity provides long and short term residential care for adults who are living with the effects of brain injury.
With several different audiences, including residents and their families, prospective residents, commissioners and supporters, the charity felt it needed to review its user experience to ensure its users can quickly navigate to the information they need with sensitivity considered. Our consultants will guide the charity through three stages: Discovery, Development and Evolution and will cover everything from user experience and user journey planning to creative, development and CMS integration.
We will work with British Home to provide a best-in-class, scalable platform that incorporates its new brand identity, delivers a demonstrable return on investment and has a direct impact on its end users and the people it supports.
Vimal Patel, Founder and Partner at Giant comments: “British Home’s project to refresh its brand identity and its desire to use digital as a key component in this, offers us the opportunity to produce a website and strategy that will catapult the charity’s reputation and drive donations.
Jon Smalldon, Head of Communications at British Home comments: “British Home has a long history dating back to the early Victorian times that we are very proud of. But we are also a modern organisation that supports many people today and that is not something that our old brand and website effectively reflected. Giant has, from the outset, completely understood what we want to achieve and have worked with us productively to get there.”