Sustainability | 22 April 2025

Photo of JonWritten by Jon Atkinson

The Hidden Carbon Cost of the Web: How Can Organisation Reduce It?

Aerial view of a dense forest canopy with vibrant green treetops, showcasing natural beauty and biodiversity from above.

Your organisation is already changing the world, but is your website quietly working against your sustainability goals? 

The internet’s dirty secret

The web isn’t as green as you think, contributing an estimated 3.7% of global emissions - on par with the aviation industry. That means your digital footprint could be bigger than you realise.

The good news? Sustainable web practices don’t just cut carbon, they make your site faster, more efficient, and cost-effective.

Download our white paper: Make Every Click Count, packed with practical steps to help you green your digital presence.

What’s inside?

  • The true environmental impact of websites and digital services
  • How green hosting and low-carbon web design slash emissions
  • Simple tweaks for a faster, leaner, more sustainable site
  • Case studies of ethical organisations leading the way
  • Latest trends and regulations shaping green web design

Did you know?

  • A poorly optimised website can produce tons of CO₂ per year.
  • Faster websites boost engagement, accessibility, and performance.
  • Ethical organisations can lead by example, inspiring industry-wide change.

Ready to take action?

Download the white paper for an in-depth guide.

Short on time? Grab our Website Sustainability Checklist, which includes quick, actionable steps to start reducing your impact today. 

Want to know how your website stacks up? Request a free sustainability audit and get a personalised report with practical steps to reduce your digital emissions and improve performance.

Small changes, big impact. Let’s make the web greener, together.

About the author

Photo of Jon

Jon Atkinson

Co-Founder & Technical Director

Jon is Technical Director and a founding partner at Giant Digital, where he leads our brilliant development team. With over 20 years of experience as a Python developer, he combines deep technical know-how with a strategic mindset to deliver smart, scalable solutions that genuinely make a difference. Passionate about building platforms that are as impactful as they are intuitive, Jon knows that great tech starts with the people who use it - and he’s all about creating tools that work beautifully for them.

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How to Reduce Your Digital Carbon Footprint

You're driving positive change, but is your digital presence leaving a heavier footprint than it should?

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Build greener  by design

Every click has a carbon cost, but your digital presence doesn't have to come at the planet's expense. Discover how small changes can lead to a big environmental impact.

Start your sustainability audit today